Meet The Founders

Headshot of Co-Founder Taylor Pearson

Taylor Pearson

Co-Founder

I found my love of photography/videography at the age of 10, borrowing my dad’s camera and hauling it around as I explored the cliffs and canyons of Idaho. Well over a decade later, I’ve built up a substantial amount of experience and developed a photographic style that I’m comfortable in. I’ve been in many different lines of work, from busting tires and hauling cows, to content creation for the electrical engineering space, to developing training for a hospital corporation. Throughout it all, I’ve always ended up gravitating back to photography; my happy place. It’s always been my goal to capture the moments that matter most.

 

Aaron Lauritzen

Co-Founder

I fell in love with photography/videography in my early teens. I have always been a storyteller, and cameras enabled me to create dynamic and fulfilling projects. I have produced hundreds of videos and design projects over the last few years. Storytelling is my number one passion, and I have always dreamed of implementing it into my future work. Bringing people joy through captivating stories makes me the happiest and most fulfilled. It’s always been my goal to help others by capturing impactful moments.

How Outbound Was Founded

My name is Aaron Lauritzen, and I'm excited to share the story of Outbound Photography’s foundation. Join me on this walk through the past to see how our business was created. It all started in early 2019 when my partner, Taylor, and I were going through some significant changes in our lives. Looking back, we like to think of it as our journey of self-discovery. It was an impactful part of our lives as it led us to expand our values, beliefs, and dreams. At the core of this awakening, we uncovered a deep-seated belief that everyone and everything on Earth has a story that deserves to be heard, told, and celebrated. 

This belief drove us to approach the world with a sense of curiosity and openness. We wanted to learn, listen, and experience individuals and their unique stories. During this realization, Taylor and I discovered a shared passion for storytelling. We wanted to create a brand that not only captured beautiful images but also told a story. And so, Outbound Photography was born. The original vision statement we created in 2019 was: "We aim to create, inspire, motivate, influence, and impact individuals through dynamic storytelling."

Our goal is to capture not only the physical details of the moment but also the emotions, connections, and stories behind them. We believe that by telling these stories, we can help others see the beauty and meaning in their own lives. We strive to create images that not only look beautiful but also tell a story and create a connection.

Storytelling has the power to evoke emotions, inspire action, and create change. We believe that by celebrating the stories of individuals and communities, we can help create a more connected and empathetic world. 

"Story, as it turns out, was crucial to our evolution - more so than opposable thumbs. Opposable thumbs let us hang on; Story told us what to hang on to." - Lisa Cron

From the beginning, Taylor and I knew that we wanted to create something that was more than just a business. We wanted to make a genuine difference in people's lives. We're excited to see where this journey takes us, and we thank you for joining us on this adventure. We invite you to celebrate the beauty and meaning of the stories around you. Help us create memories the world needs to hold on to.

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The RIDGE

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The Outbound Brand